International Journal Of Market Research

How Scent Arousal Influences Consumers' Decision-Making: A Heuristic-Systematic Model Perspectiv

Author: Li, Fangzhou; Chang, Xinyu; Yada, Katsutoshi; Yang, Shuai; Li, Zhen

Journal: INTERNATIONAL JOURNAL OF MARKET RESEARCH. 2026; Vol. , Issue , pp. -. DOI: 10.1177/14707853261445481

Hello marketing, what can artificial intelligence help you with?

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E-store loyalty: Longitudinal comparison of website usefulness and satisfaction

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Examining survey response styles in cross-cultural marketing research: A comparison between Mexican and South Korean respondents

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I know what you're going to ask me Why respondents don't read survey questions

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Radio buttons in web surveys: Searching for alternatives

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Perceptual mapping based on web search queries and consumer forum comments

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Researching and marketing to consumption collectives

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Motivations for and outcomes of participating in research online communities

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Bridging the academic-practice gap through big data research

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Are country-of-origin stereotypes weaker among younger Chinese generations?

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